Zee, Star in joint venture for TV channels distribution

Submitted by Rupinder Khatra on Fri, 05/27/2011 - 03:26

Zee, Star in joint venture for TV channels distributionA new joint venture company is formed by Zee Entertainment and Star India, named as Media Pro Enterprise India which will equally share distribution. It is expected that with this move, distribution process of television channel in India will take a new turn. It will also create efficiencies in value chain and address piracy issues.

The new company will formed by Rs 16000-20000 crore pay-television subscription market in India through a combined strength of 68 channels. Zee Turner and Star Den Media Services will equally own the company.

Last year also the same process was done by television broadcasters Network18 Media & Investments and Sun TV Networks in which both the companies join to make another company Sun18.

Punit Goenka, managing director & CEO, Zee Entertainment Enterprises, at a media conference said that mainly this joint venture will focus on curbing piracy, reducing irregularities in the analog market, introduce transparency and pick up the pace of digitization in India.


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