Bata India

Bata India sell its ‘Hawai’ brand to Brazilian firm for Rs 3.90 crore

Footwear major Bata India Limited has informed that it has sold-off its ‘Hawai’ brand to Brazilian company 'Alpragatas' for Rs 3.90 crore.

The reason behind selling off ‘Hawai”-the popular brand was stated as its cheaper duplication in the unorganized sector.

Presently, Bata India is exploring a brand new franchisee model to launch its upcoming retail stores. The company has decided to give older members of its workforce who are close to retirement an option to quit their jobs and run the new Bata outlets as franchisees.