The brand Amul is to become a brand worth US $ 4 billion in near future. Amul is the biggest FMCG brand of India and has shown sales revenue of record Rs. 13,750 crore in the current financial year. The figure during last year was 18% less at Rs. 11,676 crore.
The Gujarat Cooperative Milk Marketing Federation (GCMMF) takes care of marketing Amul. If total sales of Amul products being marketed by all the GCMMF member unions including the local business being run by district cooperatives are considered, the figure will reach US $ 3.7 billion (Rs. 20,000 crore).
The powers tussle in Gujarat Co-operative Milk Marketing Federation (GCMMF), which owns Amul brand is going on with vim and vigor and looks far from a solution In a meandering twist the requisition board meeting convened on June 30 to take a call on the resignation tendered by BM Vyas from the post of managing director was cancelled late on Tuesday.