Next Issue Media launches with all-you-can-read pricing model
According to a last week report from Ad Age, even though there has been a notable increase in the circulation of digital magazines in the last few months, digital magazines and newspapers still comprise merely one percent of the overall circulation.
However, that proportion is apparently set for a change soon, with Next Issue Media (NIM) launching its full-feature product on Wednesday, with the unified tablet newsstand boasting an all-you-can-read pricing model.
NIM, which first launched in beta in May 2011, is a collaborative effort by five publishers - Hearst, Conde Nast, Time, Meredith, and News Corp. - to sell multiple titles from one single digital newsstand.
The startup has already expanded its digital newsstand app to 32 titles - which include some familiar names like People, Esquire, and Real Simple - and, as per its CEO Morgan Guenther, is presently looking at "the titles that everyone reads."
At launch, NIM's unified tablet newsstand will be available on Android tablets which are powered by the Android `Honeycomb' version or later versions; but Guenther has revealed that NIM has plans underway to submit its iOS app for Apple's approval in the coming weeks.
The all-you-can-read pricing model of the NIM unified newsstand will unfold a wide range of titles for subscribers with just one monthly fee. For the NIM monthlies, subscribers will have to pay $10 per month; while weekly publications' subscription cost will be $15. In addition, subscriptions can also be made to individual magazines, and single copies can also be bought, at various price points.
