HSBC as Lead Sponsor For YouTube
YouTube, world’s largest online video-sharing site, which will be streaming the third edition of the Indian Premier League live, has revealed to lure in six sponsors so far.
YouTube is reported to have signed on HSBC as one of the lead sponsors for the live online streaming of IPL matches.
Moreover, sponsors who are landing on board on YouTube are being categorised under Gold and Silver sponsors with brands like HP and Samsung also joining the sponsor cue.
A Google spokesperson quoted, "We are excited by the response that live streaming of IPL matches in YouTube has evoked amongst advertisers in India. HSBC is one of our sponsors and beyond this, we are unable to comment on specific partners and initiatives.”
However, Google spokesperson preferred to remain silent on other sponsor. HSBC has come on board as a gold sponsor on YouTube; sources said that technology brand HP is also looking at an online association with YouTube as a silver sponsor.
On the digital marketing route and the association, Maitri Kumar, head - marketing, HSBC, said that it’s an opportunity to associate with such a high profile event without becoming part of the clutter.