Though, a lot of excitement was expected with the process but just two corporate groups Sahara and Bharti Airtel have submitted the qualifying bids for sponsoring Indian cricket team.
Notably, even the effort of cutting the bidding amount by the BCCI has also not worked for the board as corporate India has once again shown little interest in the sponsorship rights for the cricket team.
While players like Reliance ADAG, Hero Honda, Videocon and Monnet Ispat were earlier expected to be the part of the process but it is now believed that they have opted out of the process.
The expectation from the cricket tournament was surely high as it made a comeback to the Indian turf. MEC's post-IPL research has surely testified the same as almost 66% of the total people interviewed agreed on the fact that they have watched more matches in the third season of the cricket tournament as compared to a year before in the second season.
However, the reason were different for many of them, some of them glued to the idiot box due to the tournament returning to Indian while few saw because of interesting competitions and high celebrity coverage.