Apple grabs top spot on world’s most valuable brands’ list

Apple grabs top spot on world’s most valuable brands’ list

Cupertino, Calif.-based Apple maintained its top position on the list of the world's most valuable global brands in 2014, though its growth pace lagged that of its biggest rival - Samsung.

As per the newly released Brand Finance Global 500 list, Apple once again topped the list of the world's most valuable brands with a brand value of US$104.68 billion in 2014, up 20 per cent from last year.

With a brand value of US$79 billion, South Korea-based Samsung grabbed the second spot. But, growth in its brand value increased faster than that of Apple at 34 per cent year-on-year.

Internet search giant Google grabbed the third spot, followed by software giant Microsoft and telecom operator Verizon. Other brands in the top 10 includes General Electric, telecom operator AT&T, online retailer Amazon, global retail giant WalMart and computer giant IBM.

India's salt-software conglomerate Tata, state-run lender SBI, Indian Oil Corp, telecom operator Airtel, and Reliance also figure in the top 500 list. The Tata Group's brand value improved from $18.16 billion in 2013 $21.1 billion in 2014 and its brand rating improved from AAA- to AA+.

On a country basis, American brands continued to dominate the list by claiming 185 spots within the top 500. Japan fell by seven spots, but it still appeared at the second spot. Germany came in at third.

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